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Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.
On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.
“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.
Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.
Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”
In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.
On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.
“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
https://tripskan39.cc
трип скан
In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.
Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.
Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”
In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.
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For people who cannot or choose not to breastfeed, infant formula is lifesaving, supplying their babies with precious nutrients they need to grow and thrive.
Concerned about contaminants and the use of controversial seed oils in the nation’s tightly regulated infant formula supply, US Health and Human Services Secretary Robert F. Kennedy Jr. has launched a review of infant formula regulations he calls Operation Stork Speed.
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.
“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.
“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
In fact, some toddler beverages may be potentially harmful to young children due to excess added sugars, defined as sweeteners that don’t naturally occur in food, Fuchs said.
The recommended amount of added sugar for infants and children younger than age 2 is zero, according to the US Centers for Disease Control and Prevention. Yet research from 2019 found that on average, infants consume 1 teaspoon of added sugar a day while toddlers consume about 6 teaspoons a day.
“Infants and children exposed to high sugar, fat or salt in their diets develop a preference for these as they grow older,” Fuchs said. “Studies show this is a risk for childhood obesity and all of its consequences through adulthood.”
Concerned about contaminants and the use of controversial seed oils in the nation’s tightly regulated infant formula supply, US Health and Human Services Secretary Robert F. Kennedy Jr. has launched a review of infant formula regulations he calls Operation Stork Speed.
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.
“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
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Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.
“Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
In fact, some toddler beverages may be potentially harmful to young children due to excess added sugars, defined as sweeteners that don’t naturally occur in food, Fuchs said.
The recommended amount of added sugar for infants and children younger than age 2 is zero, according to the US Centers for Disease Control and Prevention. Yet research from 2019 found that on average, infants consume 1 teaspoon of added sugar a day while toddlers consume about 6 teaspoons a day.
“Infants and children exposed to high sugar, fat or salt in their diets develop a preference for these as they grow older,” Fuchs said. “Studies show this is a risk for childhood obesity and all of its consequences through adulthood.”
